Without doubt, Social media is a good place to start marketing your business and reaching out to more people with little or no cost but, if you must get the result you desire then you might want to consider applying this simple yet effective 5 tips of social media marketing for Small business when making the next post for your product and services on your preferred Social Media handle(s).

Most of the time small business owners make the mistake of just making random post of their products or services hoping that somehow someone would click or contact them but that is not always the case as there is a continuous increase of competitors on the social media space with billions of people accessing these platforms on a daily basis., If you must get the attention your business deserve then it is time to start getting it right and that is what this post would help you achieve.

I assume you already know what social media marketing is. You can read this article; Digital Marketing for beginners to learn more.

1. Set your marketing goals

Marketing goals are specific objectives that enables you to channel your energies in the right direction at every given stage of your business. These goals can be Building brand awareness, Generating leads, engaging customers etc. These are some of the common goals people set when engaging in Social media campaigns but that might not be the case for your business. Whatever it is ensure it is articulate, achievable and well defined. I can’t overemphasize the importance of this point because it will determine what type of post to make, your target audience and ads campaigns. Therefore, here are a few hacks to setting up an effective goal:

Research your competitors: To have an edge over your competitors, it is necessary to know what is working for them. This does not mean you should copy exactly what they are doing but rather to help you focus more on developing a stronger marketing strategy. What are your competitors doing differently? What are they posting? Which product is getting more patronage? These are questions to consider when researching about your competitors.
Track you previous post: This is self explanatory but the reason why it is important in setting up an effective social media campaign for Small Business is that it helps you know which product or post is getting the most traffic and channeling your energies to what actually works.
Research your product: Find out what product or services is trending in your niche. There are lots of amazing tools on the internet that enables you achieve this at no cost. Example of such tools includes: Google trends, Reddit, Amazon, Pinterest. Also exploring product review websites and browsing through social media conversations are essential in choosing a great marketing goal for your business.

2. Choose a preferred platform:

Most people start their media marketing by creating various social handles for their business which is good when starting. But it is expected that as your online presence grow you get to figure out which platform works best for you. This is because all social media is good but not all is good for your business. The nature of your business and other analytical metrics should come in place to determine this. To find out more about which social media is suitable for your niche and get a free marketing strategy for your business from our professional Team tell us a bit about your business.

3. Be Unique:

Branding is one of the key ways of an effective social media marketing. Your business should have a unique feel that makes it stand out and should reflect on all your online content. Create compelling visual contents as you are more likely to get clicks from posts like this. Whether your company offer goods or services always look for ways that your business can stand out by understanding and creating your customer/buyer persona. To find out about buyer persona read this Article or contact our support team to create one.

4. Always post Fresh Content:

Do not make the same mistake most people new to online marketing make, which is trying to publish many post at a time with the intent of increasing their traffic or getting more people to like their page as this ends up doing the opposite. I know it may sound great to post content frequently and you might have even come across articles that encourage that. However, in my experience I have come to understand that not everyone wants to be bugged with repeated post notifications in their feeds else, it becomes annoying.
I know you might be asking already, how often then am I supposed to publish a post?
Again this will depend on your type of business, the point is that you keep it moderate. Whatever the case, ensure you don’t post too little like once a day or excessively, any of this might affect your audience engagement.
For most business, atleast twice a day will be just great.
Also, don’t just publish because you have to but ensure they are quality contents relevant to your audience.

5. Build Relationships:

Think about marketing on Social Media like fishing. If you are going to catch any fish, then you must put the right bait to the hook. People appreciate it when you comment or like their post and they tend to be more open to subsiquent conversation. Engage your audience by making your posts interesting and interactive, this will make them to spend more time on your page. The reason why this is so important is that; Facebook and some Social Media platforms uses algorithm that favours posts that are interactive. Therefore, to increase your chances of Facebook helping you reach more people your post must be interesting and engaging.

We hope you find this helpful in your media marketing journey. If you need any assistance from our professional Team to grow your business online we will be here for you.
Don’t forget to get your free Online Marketing Strategy Template for your business. Click here to download now.

Purplerobe Media